A BRITISH VOICE OF CLASS FOR A MARQUE OF BRITISH LUXURY
You know that in the world of luxury automotive marketing, every detail counts. The voice representing your brand should reflect its values and heritage. As a seasoned British voiceover artist I specialise in enhancing the prestige and allure of luxury British marques such as Land Rover, Jaguar, and Aston Martin - as well as high-end European brands like BMW and Mercedes.
Whether it’s dealer tags for national spots or a full automotive campaign, my dynamic voice blends elegance, tradition, and trustworthiness with an air of urgency for your call to action – perfectly aligning with the exceptional quality and heritage of your automotive brand, and connecting to your buyer.
Let me help drive success for your Automotive advertising…
Check out the demos and samples below, then scroll down to read more and get in touch!
AUDIO SAMPLES
Check out the following clips for examples of a “donut” - where the local offer appears in the middle of the spot - and “tag” - where the CTA comes at the end of the spot. Full versions of the spots, with main VO, are included for context.
VIDEO SAMPLES
BMW tag demo
Jaguar tag demo
Land Rover tag demo
Samples produced by Stanley Fisher Creative and Amazing Demos.
“Mike and I have collaborated on numerous projects, and without fail, he
consistently brings his absolute best to every session, every time. Mike’s
ability to stay current and authentic is remarkable, complementing any
given direction.”
PREVIOUS PROJECTS
Motorpool - Land Rover Defender spot
Posh, tongue-in-cheek RP voiceover for Campus Automotive, Blacksburg VA
Range Rover Velar launch event video
WHAT’s THE Advantage of a British Voice FOR Selling British Marques?
When it comes to selling luxury British marques such as Land Rover, Jaguar, Aston Martin, and Bentley, every element of your marketing strategy should reflect the brand's heritage and quality. One often overlooked yet highly impactful aspect is the choice of voiceover for your advertisements. A British voice can significantly enhance the appeal and authenticity of your automotive brand. Here’s why:
1. Authenticity and Heritage
British marques are steeped in rich history and tradition. Utilising a British voice in your advertising helps to reinforce this heritage, providing an authentic touch that resonates with consumers. When potential buyers hear a genuine British accent, they are reminded of the craftsmanship, legacy, and sophistication associated with these luxury brands. This connection can make your advertising feel more authentic and trustworthy.
2. Sophistication and Elegance
A British accent often conveys a sense of sophistication, elegance, and class. These are the very qualities that buyers of luxury vehicles seek. By using a British voiceover artist, you can enhance the perception of your brand, making it appear more prestigious and desirable. This is particularly important in the competitive market of luxury automobiles, where differentiation is key.
3. Relatability to Target Audience
Luxury car buyers are discerning and often have a taste for the finer things in life. A British voice can create a sense of exclusivity and align with the lifestyle and expectations of your target audience. It speaks directly to their aspirations and values, creating a stronger emotional connection and making your advertising more effective.
4. Consistency in Branding
Consistency is crucial in branding. Using a British voice for British marques ensures that every aspect of your advertising aligns with the brand’s identity. This consistency helps to reinforce brand recognition and loyalty. It also makes your marketing messages more memorable, as the voice becomes a distinctive element of your brand’s personality.
In the competitive world of luxury automotive sales, every detail matters. Choosing a British voice for your advertisements can enhance the authenticity, sophistication, and overall appeal of your brand.
Mike Cooper
Mike Cooper is a British voice talent who swapped big city life in London for log cabin life in the Blue Ridge Mountains of North Carolina.
Mike is recognisable from his many years on air with the BBC World Service, and as the narrator of countless television documentaries and a growing library of audiobooks. A disruptive influence in school, Mike's first break in narration came at age six, when his teacher realised he could tell the afternoon story better than her (and she could get a nap by way of a bonus!)
When he's not in his home studio, you'll find Mike enjoying hobby farm life and tending to a small herd of charming pet goats, an adorable mini horse called Annie, and a hornless unicorn called Melodie (among others…)